Emerging Media in Entertainment
Film & Television
According to the Motion Picture Association of America (MPAA), the average production and marketing cost to produce a full length feature by an MPAA member studio was $150.6M in 2011. All of the top ten highest-grossing movies released in 2011 were animated features or films that relied heavily on Computer Generated Imaging (CGI) content.
New Mexico offers production companies a very progressive economic tax credit incentive for CGI and related services rendered in New Mexico for film and multimedia projects. New Mexico is already home to several award-winning digital media artists and our state’s universities are producing more skilled digital media talent than ever.
New Mexico offers unique technology resources to animation companies such as the NM LambdaRail, studios and stages with green-screen facilities and more.
The worldwide gaming industry generated $65B in revenue in 2011 and is expected to reach $82B by 2015. Experts predict that digital media game development will be the fastest growing form of media in the next decade. A 2012 US survey conducted by PricewaterhouseCoopers found that Americans regarding digital gaming as their preferred form of entertainment. With its technical infrastructure and growing talent pool of game developers and programmers, New Mexico is a poised to be a regional hub for game development.