December 29, 2025 | Filed under: News
Vince Gilligan (Breaking Bad, Better Call Saul) has spent more than 17 years transforming New Mexico from just a setting into a vital part of his creative process. In a recent interview, Gilligan explains the "producer’s pragmatism" behind the state's film incentives, which enabled him to develop a committed, world-class local "creative family."
Gilligan emphasizes that the rebate works because it mandates hiring local talent, a requirement that built the elite crew now powering his latest Apple TV+ series, Pluribus.
Top-tier talent is trading Los Angeles traffic for New Mexico’s open skies, moving here permanently to join the state's vibrant film ecosystem.
Gilligan isn’t just a visitor; he now carries a New Mexico driver’s license and calls the state home.
"This state has been good to us," Gilligan says. From the iconic light of the West Mesa to the shorthand efficiency of his local crew, his career-defining work is inseparable from the Land of Enchantment.
Read the full article here.