Ideum: Rodeo Matchop Experience

Production Announcement

Printable Announcement (PDF)

New Mexico Film Office Announces Interactive Digital Media Production Highlighting Rodeo Experiences

Santa Fe, NM - New Mexico State Film Office Director Amber Dodson announced today that the production of an interactive digital media experience showcasing contemporary, historical, and fictional professional bull riding matchups will be created in Corrales.

Directed and produced by Ideum Inc.’s Stacy Hasselbacher, this project engages visitors at the Cowboy Museum in Oklahoma City, OK by allowing them to select from a roster of different bulls and bull riders to view matchup results and learn rodeo history.

“We are very excited to design an innovative experience that combines rodeo history and the exploration of possibilities of different bull-riding scenarios,” Hasselbacher said. “We hope to evoke the exciting feeling of attending a rodeo event.”

The creation of the exhibit will employ approximately 10 New Mexico crew members.

For more information, contact

About Ideum - Ideum is an experience design studio in Corrales, NM crafting interactive experiences. These projects are utilized globally for exhibits and installations for zoos, museums, nonprofits, and Fortune 500 companies. Click here to learn more.



Year: 2023

Project Type: Digital & Interactive Media

Status: In Production

Producer: Stacy Hasselbacher

Director: Stacy Hasselbacher