New Mexico Film Office Announces the Production of a Commercial Highlighting Eleven-Year-Old Bull Rider
Santa Fe, N.M. – The New Mexico Film Office announced today that a commercial showcasing an eleven-year-old bull rider, Parker Hooks, wrapped filming in Lovington and Hobbs in September.
Ryan Heffernan, who has directed RAM and REI commercials, directed the commercial. Grayson Schaffer of Talweg Creative will produce. Schaffer has worked on commercials for YETI and Chevrolet. The team is partnering with New Mexico True to spotlight Hooks and Southeastern New Mexico.
This creative production will be a part of the 2025 Spring/Summer national campaign for New Mexico True. Placement will include metro markets in California, Texas, Colorado, and Arizona
The production employed approximately 4 New Mexico crew members, 1 New Mexico principal actor, and 3 New Mexico background talent.
For more information, contact info@talwegcreative.com.
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Year: 2024
Project Type: Commercial
Status: In Production
Director: Ryan Heffernan
Cast: Parker Hooks
