New Mexico Film Office announces production of tourism commercial highlighting world-class guitar-making
The New Mexico Film Office announced today that a commercial showcasing the Pimentel family and their world-class guitar-making will be filmed in Albuquerque through March.
Ryan Heffernan, who has directed RAM and YETI commercials, will direct the commercial. Grayson Schaffer of Talweg Creative, who has worked on commercials for YETI and Chevrolet, will produce.
This creative production will be part of the Living Legends campaign for New Mexico True. It will be placed in national markets in 2025 and 2026.
The production will employ approximately 5 New Mexico crew members and 4 New Mexico principal talent.
For more information, contact info@talwegcreative.com.
###
Year: 2025
Project Type: Commercial
Producer: Grayson Schaffer
Director: Ryan Heffernan
