NMTD: Winter Snowshoeing Commercial

Production Announcement

Printable Announcement (PDF)

New Mexico Film Office Announces the Production of a Commercial Highlighting Winter in New Mexico

Santa Fe, N.M. – New Mexico Film Office Director Amber Dodson announced today that a commercial showcasing winter in New Mexico is filming through April in and around Jemez, Chama, and the Enchanted Circle.

Ryan Heffernan, whose past work ­includes RAM and REI commercials, will direct the commercial. Grayson Schaffer of Talweg Creative, who has worked on commercials for YETI and Chevrolet, will produce. The team is partnering with the New Mexico Tourism Department to spotlight winter in New Mexico. Snowshoe racing competitor, Whitney Spivey, will narrate.

Displaying stunning visuals, including light rays illuminating fresh snow hanging on trees, intimate details of deer prints in the snow, and dramatic drone shots, the commercial will introduce Whitney Spivey’s family hiking through New Mexico’s breathtaking landscapes.

The production will employ approximately 5 New Mexico crew members and 3 New Mexico principal actors.

For more information, contact info@talwegcreative.com.



Year: 2023

Project Type: Commercial

Status: In Production

Producer: Grayson Schaffer

Director: Ryan Heffernan

Cast: Whitney Spivey

  • Jemez
  • Chama