Ideum: Wine-Tasting Experience

Production Announcement

New Mexico Film Office Announces Production of Digital Interactive Wine-Tasting Experience

Santa Fe, NM - The New Mexico State Film Office announced today that the production of interactive wine-tasting media was created in Corrales in September.

Produced by Ideum Inc.’s Grace Abler, this project is a collaboration with a local business to create an interactive, custom wine-tasting experience. The digital media will walk the user through the basics of wine tasting and prompt them to select the aromas they notice within the wine. The platform will also provide information about all the wines that are being tasted, with all content customized by the winery.

“Ideum, Inc. is thrilled to partner with a local business to introduce a first-of-its-kind, interactive wine-tasting digital table,” Abler stated. “This will help elevate any winery’s wine-tasting experience by focusing on what the participants notice in the wine rather than how wineries have characterized their product. Ideum, Inc. is very happy to contribute to the winery culture within New Mexico and continue innovating in whatever space we engage with.”

The creation of the interactive experience employed approximately six New Mexico crew members.

For more information, contact grace.abler@ideum.com.

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About Ideum - Ideum is an experience design studio located in Corrales, NM crafting interactive experiences. These projects are utilized globally for exhibits and installations for zoos, museums, nonprofits, and Fortune 500 companies. Click here to learn more.